A better definition of marketing

Behind every great fortune

Honoré de Balzac, seeing crimes everywhere he looked.

The winners write the histories

Bomber bullet hole data — by McGeddon — Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=53081927

We only look at the survivors

The story is often covered up

The losers have the lessons

Just evil enough

Photo by Hidde Rensink on Unsplash

Return on Attention Investment

Want more of this?

How evil is evil enough?

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Writer, speaker, accelerant. Intersection of tech & society. Strata, Startupfest, Bitnorth, FWD50. Lean Analytics, Tilt the Windmill, HBS, Just Evil Enough.

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Alistair Croll

Alistair Croll

Writer, speaker, accelerant. Intersection of tech & society. Strata, Startupfest, Bitnorth, FWD50. Lean Analytics, Tilt the Windmill, HBS, Just Evil Enough.

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