Scale and the Shoemaker

  • The hacker builds things, while knowingly incurring technical debt because speed and learning are the priority at this stage.
  • The hustler creates buzz—with investors, customers, the media, or partners. She knows that at this stage, contracts are flexible and customers are worth far more than the revenue they bring in.
  • The designer owns every facet of customer interaction, from branding to website to app design to the subject line on emails.
  • The analyst keeps the other three honest (something I argued a few years back was missing from the other three roles.)

Product-market fit

The three machines

Photo by Dmitrij Paskevic on Unsplash.

The shoemaker’s children

Scaletech

One of the panels and debates we hosted alongside content last year.

--

--

--

Writer, speaker, accelerant. Intersection of tech & society. Strata, Startupfest, Bitnorth, FWD50. Lean Analytics, Tilt the Windmill, HBS, Just Evil Enough.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The secret formula to success: Subset Strategy (Verticalisation)

Get People To See It, Get People To Buy It

Startup Engineering Hiring Anti-Patterns

Every Startup Must Learn From Quibi Epic Failure

WHY YOU NEED TO ACT BEFORE THE MUSIC STOPS

BUSINESS AND ART: PART 2

Dear Entrepreneur,

Why this recent VC craze for No/Low-Code startups?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alistair Croll

Alistair Croll

Writer, speaker, accelerant. Intersection of tech & society. Strata, Startupfest, Bitnorth, FWD50. Lean Analytics, Tilt the Windmill, HBS, Just Evil Enough.

More from Medium

Funding Resources for Underrepresented Founders

Meet the co-founder of Betr Remedies, making medication accessible to all, and creating a new…

EVOLve_07: Tom Ward [3/22/2022]

Rampersand Investment Notes: Making Equity Management a Piece of Cake